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In a radical departure from advertising the traditional aspects of the nation's capital, we focused on a virtually unknown side of DC--the "cool" side. To reflect this, we partnered with internationally famous photographer Jim Krantz to capture the unexpected side of DC's local culture in classic, captivating black and white. As a result, Forbes magazine placed DC at the top of its list of "America's Coolest Cities" in 2014 and it was a banner year for tourism to "Cap City".

This campaign went on to win *Addy Awards & * Telly Awards.