DC Centric

Advertising Campaign
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It began several years ago when the DC Lottery launched scratcher tickets that were named and designed after DC's neighborhoods. The campaign led with a :60 tour de force that painted a romantic and touching picture of DC's neighborhoods and its people. It tapped into the fabric of the community. Now, the DC Lottery is doing it again. This time, the DC Lottery is going to the streets with 2-0-2 and DC Flag Scratchers. The DC Centric advertising campaign that features a gritty :30 TV spot that captures the pulse and rhythm of DC and the many ways that people here express what they feel about The District through music and dance.